Why Register??

Why Register Your Trademark with the USPTO?

· Constructive notice to all of America (and the world) that you own this mark in
the U.S.

· Presumption of validity to courts and others

· Presumption of ownership to courts and others

· Presumption of priority to courts and others

· Federal Court jurisdiction

· U.S. Customs can prevent piracy

· Valuation: Increase your company's goodwill and intellectual property
portfolio value; a registered trademark is worth more money to a
buyer/investor than an unregistered one

· If you have plans to expand or franchise, it is a must

· Your mark is one of the most valuable pieces of property your
company owns- protect it


Why Register My Domain Name as a Trademark with the USPTO?

· Thousands of .com's are registered as trademarks with the USPTO.

· If your domain name is more than a mere web address, if it's your
trademark (think Amazon.com, Broadcast.com, Expedia.com, Hotels.com…
these are trademarks and business names, not just addresses), then it
should be protected maximally for the above reasons.

· The Internet is the new business address book and marketplace;
trademarks in cyberspace are more important now than ever.

· Because the Trademark Office's application prosecution process is
complex and requires that esoteric legal arguments be made to the
Office's Examining Attorneys.

· What if my domain name has a geographical term in it (e.g., Tulsa.com)?
This firm believes it is possible to get it registered as a trademark. This is
determined on a case-by-case basis.

Why Should I Not Pay Big Law Firm Fees?

· Silly question. If you are embroiled in mission-critical, high dollar litigation,
sure, use a big law firm. To prosecute a trademark application, use a small firm
with rates at least half of the big firms' for this sort of work.

www.trademarkfalkin.com™

for free.